Setiawan, Heri and , M.Fahmi Johan Syah, S.Pd., M.Pd (2021) Strategi Pengelolaan Usaha Budidaya Ikan Koi Di Desa Sono Kecamatan Kedawung Kabupaten Sragen. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The results of this study indicate that (1) the management strategy of Koi fish farming in Sono Village, Kedawung District, Sragen Regency, is carried out through several stages, including the planning stage by preparing ponds and preparing fish feed. The stage of managing the Koi fish business, starting with the hatchery stage, preparing water media and selling through word of mouth and selling through social media (Online). 2) The obstacles faced by Koi fish farming entrepreneurs in Sono Village, Kedawung District, Sragen Regency in marketing and developing their business, including online marketing which has not been maximized due to the limited network or online marketing reach. In addition, based on the results of the study, it is also known that most of the buyers who come are only buyers who come from around (Local. The results of this study are in line with the results of research conducted by Faturohman (2016) who found that one of the strategies that can be applied in increasing Koi fish sales is using internet media, holding an exhibition of processed carp products produced by cultivators, utilizing counseling from fishery extension officers to improve mastery skills. Technology, market access and good financial management.
Item Type: | Karya ilmiah (Skripsi) |
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Uncontrolled Keywords: | Koi fish, management, strategy. |
Subjects: | L Education > L Education (General) |
Divisions: | Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi |
Depositing User: | HERI SETIAWAN |
Date Deposited: | 08 Nov 2021 03:04 |
Last Modified: | 08 Nov 2021 03:04 |
URI: | http://eprints.ums.ac.id/id/eprint/95339 |
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