Kebijakan Penetapan Harga Kualitas Produk dan Biaya Promosi Terhadap Volume Penjualan UMKM Optik Tizar Pajang Surakarta

Herdiyanti, Bertyana and , Dr. Djalal Fuadi, M.M. (2021) Kebijakan Penetapan Harga Kualitas Produk dan Biaya Promosi Terhadap Volume Penjualan UMKM Optik Tizar Pajang Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The aims of this study are: 1) To describe the product quality pricing policy and promotions carried out by Optic Tizar Pajang. 2) To describe what are the main obstacles faced by MSMEs in terms of product prices and promotions carried out by MSMEs Optic Tizar Pajang. Based on the results of the study, it can be concluded that: Product determination and promotion policies used by Optic Tizar Pajang SMEs are still relatively simple, especially in synchronization between target market segmentation, product prices and promotional strategies that have not been optimally integrated; It has been proven that in the last two years sales growth was triggered by a promotional strategy that used social media. The research method used is a qualitative research method using data from an object of research to reach conclusions. The results of this study, namely the increase in product prices and promotional costs within a period of 5 years by 8% has been proven to trigger sales growth of 35%;

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Pricing, Product Quality, Promotional Costs, Sales Volume
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	BERTYANA HERDIYANTI
Date Deposited:	18 Sep 2021 06:48
Last Modified:	18 Sep 2021 06:48
URI:	http://eprints.ums.ac.id/id/eprint/94343

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