Haryanto, Iwan Dwi and , Dr. Edy Purwo Saputro, S.E,. M.Si (2022) Identifikasi Faktor Kepercayaan Konsumen dalam Belanja Online. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study discusses the influence of six factors on consumer trust in online shopping: Reputation, Business Size, Service Quality, Website Quality, Information Security, and Reference group. This study applies a quantitative methodology and shows mixed results, namely there are 3 supported hypotheses and 3 rejected hypotheses, where the results show that reputation, business size, and website quality have no significant effect on consumer trust, while service quality, information security, and reference group has a significant influence on consumer trust.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | reputation, business size, service quality, website quality, information security, reference group, consumer trust. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | IWAN DWI HARYANTO |
| Date Deposited: | 02 Jun 2022 01:47 |
| Last Modified: | 02 Jun 2022 01:47 |
| URI: | http://eprints.ums.ac.id/id/eprint/94323 |
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