Pengaruh Gaya Hidup Dan Kemudahan Menggunakan Aplikasi Terhadap Keputusan Pembelian Pengguna Aplikasi Shopee Di Tambakromo Pati

HAYATI, IFTITAH and , Dra. Titik Asmawati, SE, M.Si (2021) Pengaruh Gaya Hidup Dan Kemudahan Menggunakan Aplikasi Terhadap Keputusan Pembelian Pengguna Aplikasi Shopee Di Tambakromo Pati. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Purpose of this study is to describe the influence of lifestyle on purchasing decisions, ease of use of applications on purchasing decisions. This research is a type of quantitative research. The population of this research is consumers who use the Shopee application in Tambakromo Pati District as many as 180, a sample of 123 people using cluster random sampling technique. Data were obtained through questionnaires and documentation. The data analysis technique used is multiple linear regression analysis, F test, t test, SR, and SE. The results of the regression analysis obtained the regression line equation: Y: 22.573 + 0.336 X1 + 0.244 X2. The equation shows that purchasing decisions are influenced by lifestyle and ease of use of the application. The conclusions drawn are: 1) There is an influence of lifestyle on purchasing decisions. 2) There is an effect of ease of use of the application on purchasing decisions. 3) There is an influence of lifestyle and ease of use of the application on purchasing decisions. 4) R2 of 0.236 indicates that the influence of lifestyle and ease of use of the application to the purchasing decision is at 23.6% while the rest influenced by other variables. 5) The results of the calculation of the SR lifestyle are 71% and the ease of use of the application is 29%.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Lifestyle, Ease of Use of Applications, and Purchase Decisions
Subjects:	H Social Sciences > HF Commerce > HF5601 Accounting L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	IFTITAH HAYATI
Date Deposited:	02 Sep 2021 02:42
Last Modified:	02 Sep 2021 02:42
URI:	http://eprints.ums.ac.id/id/eprint/94107

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