PEMASARAN GERABAH GUCI DI BAYAT KLATEN

PURNAWANTI, ERICA and -, Dr. Sabar Narimo, M.M, M.Pd (2021) PEMASARAN GERABAH GUCI DI BAYAT KLATEN. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to determine the marketing of pottery jars in Bayat Klaten. This type of research is descriptive qualitative. The research subjects are the owners, craftsmen and employees of the pottery shop in Bayat Klaten. The object of the research is the Marketing of Jar Pottery. Data collection techniques used include observation and interviews. To ensure the validity of the data, the researcher used Source Triangulation. The data analysis technique uses data collection, data reduction, data presentation and drawing conclusions. The results of this study indicate that the marketing of pottery jars in Bayat Klaten in its marketing strategy uses a marketing mix strategy or better known as Marketing MIX (Product, Price, Place and Promotion) in marketing its products. For the marketing constraints faced, namely: (1) Lack of Human Resources in the form of pottery making skills (2) Promotion Strategy where promotions carried out in marketing jars pottery products are still considered less intensive and less attractive.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Marketing Strategy, Marketing Contraints, Jars Pottery
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	ERICA PURNAWANTI
Date Deposited:	24 Aug 2021 06:19
Last Modified:	24 Aug 2021 06:19
URI:	http://eprints.ums.ac.id/id/eprint/93886

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