Pengaruh Kualitas Pelayanan Dan Harga Terhadap Loyalitas Pelanggan Grab Di Surakarta

Budi Nugraha, Septiyan and , Dr. Edy Purwo Saputro, S.E., M. Si. (2021) Pengaruh Kualitas Pelayanan Dan Harga Terhadap Loyalitas Pelanggan Grab Di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of service quality and price on Grab customer loyalty in Surakarta. The population and sample in this study were residents around Surakarta who had used the Grab application as many as 118 respondents. Sources of data in this study use primary data. The data collection method uses a questionnaire and is processed using the Statistical Package for the Social Sciences (SPSS) analysis tool with SPSS 26 software. The results of the analysis in this study indicate that the Service Quality variable has a positive effect on customer loyalty, price has a positive and significant effect on customer loyalty

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Service Quality, Price, Customer Loyalty
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SEPTIYAN BUDI NUGRAHA
Date Deposited:	18 Aug 2021 22:36
Last Modified:	18 Aug 2021 22:36
URI:	http://eprints.ums.ac.id/id/eprint/93699

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