Pengaruh Kualitas Pelayanan Digital, Kepercayaan Pada Produk Terhadap Kepuasan Pelaggan Produk Skincare Lokal

Rahmawati, Adelia and , Prof. Dr. Anton Agus Setyawan, S.E., M.Si (2021) Pengaruh Kualitas Pelayanan Digital, Kepercayaan Pada Produk Terhadap Kepuasan Pelaggan Produk Skincare Lokal. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of digital service quality and trust in products on lokal skincare customer satisfaction. The sample in this research is as many as 200 respondents. the type of data used in this study is primary data. The method of collecting data using a questionnaire. Data analysis using multiple linear regression. The results of the analysis in this study indicate that digital service quality and trust in products have a significant effect on lokal skincare customer satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	digital service quality, trust in products, customer satisfaction.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ADELIA RAHMAWATI
Date Deposited:	18 Aug 2021 07:42
Last Modified:	18 Aug 2021 07:42
URI:	http://eprints.ums.ac.id/id/eprint/93691

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