Pengaruh Kemudahan Penggunaan Dan Promosi Cashback Terhadap Minat Mahasiswa Menggunakan Metode Pembayaran Elektronik Money (Survei Pada Mahasiswa Pengguna Shopeepay di Surakarta)

Rohmah, Luthfi Miftahur and , Ihwan Susila, S.E., M.Si., Ph.D. (2021) Pengaruh Kemudahan Penggunaan Dan Promosi Cashback Terhadap Minat Mahasiswa Menggunakan Metode Pembayaran Elektronik Money (Survei Pada Mahasiswa Pengguna Shopeepay di Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect og Else of Use and Promotion on Student Interest. The sample in this study was 115 respodents who were taken through purposive sampling method. The analytical tools used in this study includr instrument data testing, classical assumption testing, model accuracy testing and hypothesis testing using the SPSS version 20 program. The result of study indicate that : 1) Ease of use has a positive and significant effect on student interest; 2) Cashback promotion positive and significant effect on student interest; 3) The ease of use and cashback promotion model has a contribution impact on the student interest variable of 52,403%. This means that all variable of ease of use and cashback promotion will have a significant effect on Surakarta student interest in using the shopeepay payment method.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Ease of Use, Cashback Promotion, Student Interest, Electronic Money
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	LUTHFI MIFTAHUR ROHMAH
Date Deposited:	18 Aug 2021 02:58
Last Modified:	18 Aug 2021 02:58
URI:	http://eprints.ums.ac.id/id/eprint/93636

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