Yumarudin, Teguh and , Dr.Moechammad Nasir, S.E,M.M (2021) Analisis Pengaruh Brand Liking, Brand Reputation dan Brand Trust Terhadap Brand Loyalty pada Dua Merek Sepatu Olahraga Terkenal di Solo Raya. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to analyze the effect of Brand Liking, Brand Reputation, and Brand Trust on Brand Loyalty in two well-known sports shoe brands in Soloraya. This type of research is a quantitative research. The population and sample are consumers of Specs and Ortuseight shoes in Soloraya. Data collection through questionnaires. Data analysis in this study used Smart PLS. The results of this study indicate that Brand Liking has no significant effect on Brand Loyalty of Specs shoes, Brand Reputation has a significant effect on Brand Loyalty of Specs shoes and Brand Trust has an effect on Brand Loyalty of Specs shoes. The results showed that Brand Liking had a significant effect on the Brand Loyalty of Ortuseight's shoes, Brand Reputation had a significant effect on the Brand Loyalty of Ortuseight's shoes and Brand Trust had a significant effect on the Brand Loyalty of Ortuseight's shoes. Keyword : Brand Liking, Brand Reputation, Brand Trust, Brand Loyalty.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Keyword : Brand Liking, Brand Reputation, Brand Trust, Brand Loyalty. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | TEGUH YUMARUDIN |
| Date Deposited: | 16 Aug 2021 02:47 |
| Last Modified: | 16 Aug 2021 02:47 |
| URI: | http://eprints.ums.ac.id/id/eprint/93448 |
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