Daya Tarik Keputusan Pembelian Smartphone Samsung

Jannah, Miftakhul and , Dr. Edy Purwo Saputro, S.E,. M.Si (2021) Daya Tarik Keputusan Pembelian Smartphone Samsung. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The study aims to analyze the influence of brand image and price on Samsung smartphone purchasing decisions. The population and samples in this study were students of Muhammadiyah University of Surakarta who had purchased Samsung smartphones and the number of respondents as samples in this study as many as 106 respondents. The data source used in this study is primary data. Data collection method using questionnaire. Analyze the data using the SPSS 25 method. The results of the analysis in this study showed that brand image has a significant effect on purchasing decisions, the price has a significant effect on purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	brand image, price, purchase decision
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MIFTAKHUL JANNAH
Date Deposited:	08 Aug 2021 13:00
Last Modified:	08 Aug 2021 13:00
URI:	http://eprints.ums.ac.id/id/eprint/92754

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