Analisis Berbagai Faktor Yang Mempengaruhi Efektivitas Periklanan Produk Sarung Wadimor

Nugraha AdiSaputra, Nova and , Drs. Wiyadi, M.M., Ph.D (2021) Analisis Berbagai Faktor Yang Mempengaruhi Efektivitas Periklanan Produk Sarung Wadimor. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research have done at PT Sukorintex Kabupaten Batang. advertising messages, advertising creativity, endorser's credibility, and the frequency of display of advertisements are factors that can affect the advertising effectiveness of Wadimor sarong products. This study aims to analyze the influence of advertising messages, advertising creativity, endorser credibility, and frequency of advertising on the effectiveness of advertising of Wadimor products. The type of data in this study is quantitative, primary data that has been distributed to respondents using a questionnaire that is determined using purposive sampling method by drawing samples based on research objectives and predetermined criteria of 100 people and returning 100 questionnaires. The analytical tools used in this research are validity test, reliability test, classical assumption test, multiple linear regression analysis. The results of the analysis show that the advertising message, endorser's credibility does not affect the advertising effectiveness of Wadimo products. Advertising creativity and frequency of advertising display have an effect on the effectiveness of advertising of Wadimor product

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	pesan periklanan, kreativitas periklanan, kredibilitas endorser, frekuensi penanyangan periklanan dan efektivitas periklanan
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NOVA NUGRAHA ADISAPUTRA
Date Deposited:	10 Aug 2021 07:24
Last Modified:	10 Aug 2021 07:24
URI:	http://eprints.ums.ac.id/id/eprint/92722

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