Nugraha AdiSaputra, Nova and , Drs. Wiyadi, M.M., Ph.D (2021) Analisis Berbagai Faktor Yang Mempengaruhi Efektivitas Periklanan Produk Sarung Wadimor. Skripsi thesis, Universitas Muhammadiyah Surakarta.
PDF (Naskah Publikasi)
Naskah Publikasi.pdf Download (1MB) |
|
PDF (Halaman Depan)
Halaman Depan.pdf Download (906kB) |
|
PDF (Bab I)
BAB I.pdf Download (61kB) |
|
PDF (Bab II)
BAB II.pdf Restricted to Repository staff only Download (131kB) | Request a copy |
|
PDF (Bab III)
BAB III.pdf Restricted to Repository staff only Download (159kB) | Request a copy |
|
PDF (Bab IV)
BAB IV.pdf Restricted to Repository staff only Download (112kB) | Request a copy |
|
PDF (Bab V)
BAB V.pdf Restricted to Repository staff only Download (35kB) | Request a copy |
|
PDF (Daftar Pustaka)
Daftar Pustaka.pdf Download (45kB) |
|
PDF (Surat Pernyataan Publikasi)
Surat Pernyataan Publikasi.pdf Restricted to Repository staff only Download (520kB) | Request a copy |
Abstract
This research have done at PT Sukorintex Kabupaten Batang. advertising messages, advertising creativity, endorser's credibility, and the frequency of display of advertisements are factors that can affect the advertising effectiveness of Wadimor sarong products. This study aims to analyze the influence of advertising messages, advertising creativity, endorser credibility, and frequency of advertising on the effectiveness of advertising of Wadimor products. The type of data in this study is quantitative, primary data that has been distributed to respondents using a questionnaire that is determined using purposive sampling method by drawing samples based on research objectives and predetermined criteria of 100 people and returning 100 questionnaires. The analytical tools used in this research are validity test, reliability test, classical assumption test, multiple linear regression analysis. The results of the analysis show that the advertising message, endorser's credibility does not affect the advertising effectiveness of Wadimo products. Advertising creativity and frequency of advertising display have an effect on the effectiveness of advertising of Wadimor product
Item Type: | Karya ilmiah (Skripsi) |
---|---|
Uncontrolled Keywords: | pesan periklanan, kreativitas periklanan, kredibilitas endorser, frekuensi penanyangan periklanan dan efektivitas periklanan |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
Depositing User: | NOVA NUGRAHA ADISAPUTRA |
Date Deposited: | 10 Aug 2021 07:24 |
Last Modified: | 10 Aug 2021 07:24 |
URI: | http://eprints.ums.ac.id/id/eprint/92722 |
Actions (login required)
View Item |