Cahyonugroho, Andi Dwi and -, Ir. Irmawati, S.E., M.Si (2021) Pengaruh Kualitas Produk, Harga, Merek, dan Promosi terhadap Niat Pembelian Sepeda Polygon. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to determine the effect of product quality, price, brand, and promotion on intention to buy Polygon bikes. This research is a quantitative research. The population in this study were students of the Muhammadiyah University of Surakarta. . The number of samples in this study were 150 respondents, the data collection method used non-probability sampling where the researcher determined the sampling by providing specific criteria. The data collection method used a questionnaire. The data analysis techniques in this research are validity test, reliability test, normality test, multicollonearity test, heterocedacity test, determination test (R²),, model accuracy test (F test), multiple linear regression test and hypothesis test (t test). The results showed that product quality, price, brand, and promotion had a significant effect on buying intention of Polygon bikes.
Item Type: | Karya ilmiah (Skripsi) |
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Uncontrolled Keywords: | product quality, price, brand, and promotion, purchase intention |
Subjects: | H Social Sciences > HB Economic Theory |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
Depositing User: | ANDI DWI CAHYONUGROHO |
Date Deposited: | 28 Jul 2021 04:02 |
Last Modified: | 28 Jul 2021 04:02 |
URI: | http://eprints.ums.ac.id/id/eprint/92408 |
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