Pengaruh Kualitas Produk, Harga, Merek, dan Promosi terhadap Niat Pembelian Sepeda Polygon

Cahyonugroho, Andi Dwi and -, Ir. Irmawati, S.E., M.Si (2021) Pengaruh Kualitas Produk, Harga, Merek, dan Promosi terhadap Niat Pembelian Sepeda Polygon. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of product quality, price, brand, and promotion on intention to buy Polygon bikes. This research is a quantitative research. The population in this study were students of the Muhammadiyah University of Surakarta. . The number of samples in this study were 150 respondents, the data collection method used non-probability sampling where the researcher determined the sampling by providing specific criteria. The data collection method used a questionnaire. The data analysis techniques in this research are validity test, reliability test, normality test, multicollonearity test, heterocedacity test, determination test (R²),, model accuracy test (F test), multiple linear regression test and hypothesis test (t test). The results showed that product quality, price, brand, and promotion had a significant effect on buying intention of Polygon bikes.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	product quality, price, brand, and promotion, purchase intention
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ANDI DWI CAHYONUGROHO
Date Deposited:	28 Jul 2021 04:02
Last Modified:	28 Jul 2021 04:02
URI:	http://eprints.ums.ac.id/id/eprint/92408

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