Pengaruh Label Halal, Sikap Dan Kepercayaan Terhadap Keputusuan Pembelian Pada Produk KFC (Studi Pada Mahasiswa Universitas Muhammdaiyah Surakarta)

Ega Saputro, Yunianto and , Prof. Dr. H.M Wahyuddin, M.S (2021) Pengaruh Label Halal, Sikap Dan Kepercayaan Terhadap Keputusuan Pembelian Pada Produk KFC (Studi Pada Mahasiswa Universitas Muhammdaiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to determine the effect of halal labels, attitudes and beliefs on purchasing decisions on KFC products. The population in this study were students at the Muhammadiyah University of Surakarta. The sampling technique in this study uses non probability sampling by providing a link to fill out the questionnaire via Google form. The number of samples in this study used 100 respondents. The data analysis of this research used the path analysis test with SPSS version 21. Where the variables used were halal labels, attitudes, beliefs and purchasing decisions. The results of the research analysis show that the halal label has a significant effect on product purchasing decisions, product attitude has a significant effect on product purchasing decisions, trust has a significant effect on product purchasing decisions. The results of the study proved that the halal label, attitude, and trust significantly influence purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Halal Label, Attitude, Trust, Purchasing Decision
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	YUNIANTO EGA SAPUTRO
Date Deposited:	31 May 2021 03:28
Last Modified:	31 May 2021 03:30
URI:	http://eprints.ums.ac.id/id/eprint/91277

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