Analisis Pengaruh Social Media Marketing, Content Marketing Dan Brand Image Terhadap Minat Beli Sepatu Compass (Studi Kasus Konsumen Sepatu Compass Di Kota Surakarta)

Amri, Muhammad Syaiful and -, Prof. Dr. H. M. Wahyudin, M.Si (2021) Analisis Pengaruh Social Media Marketing, Content Marketing Dan Brand Image Terhadap Minat Beli Sepatu Compass (Studi Kasus Konsumen Sepatu Compass Di Kota Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of social media marketing, content marketing, and brand image on compass shoe buying interest in the city of Surakarta. The sample used in this study were 100 respondents as respondents in the city of Surakarta. The sample research method uses non probability sampling and the data used are primary data in the form of questionnaires. Data analysis method used is multiple linear regression analysis were processed with SPSS program. The variables used are social media marketing, content marketing, brand image and consumer buying interest. The results of this study indicate that the social media marketing variable has a significant positive effect on consumer buying interest, the content marketing variable has a significant positive effect on consumer buying interest, the brand image variable has a significant positive effect on consumer buying interest.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Social Media Marketing, Content Marketing, Brand Image, dan Consumer Buying Interest
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMMAD SYAIFUL AMRI
Date Deposited:	05 Mar 2021 04:30
Last Modified:	05 Mar 2021 04:30
URI:	http://eprints.ums.ac.id/id/eprint/90101

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