Hubungan Antara Tipe Kepribadian Big Five Terhadap Perilaku Konsumtif Pada Mahasiswa Pengguna Aplikasi Belanja Online

Windi Yuliastuti, Ristiana and -, Achmad Dwityant, S.Psi, M.Si, (2021) Hubungan Antara Tipe Kepribadian Big Five Terhadap Perilaku Konsumtif Pada Mahasiswa Pengguna Aplikasi Belanja Online. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

In the digital era, students prefer to buy goods or services on the internet (online shopping) and are more concerned with wants than needs. The purpose of this study was to determine the relationship between the big five personality and student consumptive behavior. The population in this study were psychology students at the Muhammadiyah University of Surakarta who had online shopping applications and had shopping online, with the research subjects totaling 142 undergraduate students of the Psychology faculty. The technique of collecting data samples used the Incidental sampling technique (Reliance Available Sampling). The method used in this research is quantitative with measuring instruments in the form of a consumptive behavior scale and a big five personality scale. Data analysis was performed by using product moment correlation analysis. Based on the results of data analysis, it is known that the big five personality variable on consumptive behavior has a correlation coefficient (rxy) of 0.022 and sig. (p) of 0.400 (p <0.5), which indicates that there is no relationship between the Big five personality and consumptive behavior. Based on the results of the categorization, the personality level of psychology students was low, namely 44 students (31%) and the level of consumptive behavior was also low, namely 54 students (38%).

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	big five personality, consumptive behavior, student
Subjects:	B Philosophy. Psychology. Religion > BF Psychology
Divisions:	Fakultas Psikologi > Psikologi
Depositing User:	RISTIANA WINDI YULIASTUTI
Date Deposited:	19 Feb 2021 06:53
Last Modified:	19 Feb 2021 06:53
URI:	http://eprints.ums.ac.id/id/eprint/89671

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