Pengaruh Iklan, Word Of Mouth (WOM), Dan Publisitas Pada Keputusan Berkunjung Melalui Minat Berkunjung Tempat Wisata Tenggir Park (Studi Pada Masyarakat Pengguna Instagram Di Wilayah Karesidenan Surakarta)

Limaran, Avianto and -, Kussudyarsana, S.E., M.Si., Ph.D. (2021) Pengaruh Iklan, Word Of Mouth (WOM), Dan Publisitas Pada Keputusan Berkunjung Melalui Minat Berkunjung Tempat Wisata Tenggir Park (Studi Pada Masyarakat Pengguna Instagram Di Wilayah Karesidenan Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study is to empirically assess the influence, word of mouth (WOM) and publicity on the interest in advertising for the tourism Tenggir Park. Empirical effect of advertising, words that are brought together by publicity on caged decisions are mediated y the interest in visiting Tenggir Tourism places. While the population in this study are visitors as Instagram users while the sample used is 121 respondents. Based on the research, it is known that advertising has a positive and significant effect on the interest in visiting the Tenggir Park. Word of mouth (WOM) has a positive and significant effect on the interest in visiting the Tenggir Park Tourist Place. Publicity has a positive and significant effect on the interest in visiting the Tenggir Park Tourist Place. Word of mouth has a positive and significant effect on the interest in visiting the Tenggir Park Tourist Place. Publicity doest no have a positive and significant effect on the interest in visiting the Tenggir Park Tourist Place. Interest in visiting has a positive and significant effect on the interest in visiting the Tenggir Park Tourist Place. Advertising has a positive and significant effect on the interest in visiting decision in interest visits as an intervening variable. There is a positie and significant effect of word of mouth (WOM) on visiting visits in visits as an intervening variable. There is a positive and significant effect of publicity on visits in visits as an intervening variable.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Advertising, Word of Mouth (WOM), Publicity, Interest and Visiting Decisions
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	AVIANTO LIMARAN
Date Deposited:	19 Feb 2021 04:45
Last Modified:	19 Feb 2021 04:45
URI:	http://eprints.ums.ac.id/id/eprint/89635

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