Primadana, Arobizar and , Dr. Edy Purwo Saputro, S.E,. M.Si (2021) Riset Keperilakuan Minat Beli Konsumen. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This research was conducted with the aim of knowing the effect of Product Quality, Advertising And Trust on Customer Purchase Intention. The model used is Linier Regression, F test and T test. The sample taken in this study is by distributing questionnaires to respondents. In this study, there were 51 respondents. Product quality,advertising, and trust are in a very influential condition on consumer buying interest.
Item Type: | Karya ilmiah (Skripsi) |
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Uncontrolled Keywords: | Product Quality, Adversiting, Trust, Cunsumer Purchase Interest |
Subjects: | H Social Sciences > HB Economic Theory |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
Depositing User: | AROBIZAR PRIMADANA |
Date Deposited: | 08 Feb 2021 04:28 |
Last Modified: | 08 Feb 2021 04:28 |
URI: | http://eprints.ums.ac.id/id/eprint/88843 |
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