Strategi Pengembangan Usaha Studio Musik Dengan Menggunakan Analisis SWOT Dan Blue Ocean Strategy (Studio Kasus: Studio Music Winsome)

Putra, Satria Cahya and , Dr. Ir. Suranto, ST, MM, M.Si (2020) Strategi Pengembangan Usaha Studio Musik Dengan Menggunakan Analisis SWOT Dan Blue Ocean Strategy (Studio Kasus: Studio Music Winsome). Skripsi thesis, Teknik Industri.

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Abstract

One of the music studios in Solo is the Winsome Music Studio. Winsome Music Studio serves studio rental and song recording. Music studios need a business development strategy to improve current and future work implementation and provide information, direction, arrangements, and guidelines in business development so that the business can survive and be able to compete with other studios and more importantly increase profits. The purpose of this research is to design a development strategy for the Winsome Music Studio. The method used in this research is SWOT analysis and Blue Ocean Strategy. The results of this study are in the form of 9 strategies, namely the studio rental price and song recording is maintained, the promotion is maximized, the audio quality of the music studio is improved, the service quality is maintained, the comfort of the place is maintained, the location is maintained, the equipment is maintained more intensively and the addition of instruments , recording on Winsome Music Studio is made into 3 options and adding video recordings when recording songs.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Strategi Pengembangan Usaha, Analisis SWOT, Blue Ocean Strategy
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management M Music and Books on Music > M Music
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	SATRIA CAHYA PUTRA
Date Deposited:	29 Dec 2020 02:36
Last Modified:	29 Dec 2020 02:36
URI:	http://eprints.ums.ac.id/id/eprint/87995

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