Analisis Kualitas Produk, Harga, dan Promosi terhadap Loyalitas Konsumen Kampoeng Batik Laweyan dengan Kepuasan Konsumen Sebagai Variabel Intervening

Halimah, Helma Nurul and , Dr. Muzakar Isa, S.E., M.Si (2020) Analisis Kualitas Produk, Harga, dan Promosi terhadap Loyalitas Konsumen Kampoeng Batik Laweyan dengan Kepuasan Konsumen Sebagai Variabel Intervening. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) np hilma.pdf Download (685kB)
	PDF (Halaman Depan) HALAMAN DEPAN FIX bos.pdf Download (470kB)
	PDF (Bab I) BAB I.pdf Download (96kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (250kB)
	PDF (Bab III) BAB III.pdf Download (632kB)
	PDF (Bab IV) BAB IV rrev.pdf Restricted to Repository staff only Download (508kB)
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (6kB)
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (183kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (953kB)
	PDF (Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (504kB)

Abstract

The purpose of this study is to analyze the effect of product quality, promotion and price on customer loyalty through customer satisfaction at Kampoeng Batik Laweyan. This research method includes the type of quantitative research that is scientific research that uses data in the form of numbers as a tool in analyzing information about what you want to know. The main data from the sample of a population in this study was collected using a questionnaire instrument which included Product Quality, Promotion, Price on Consumer Loyalty and Customer Satisfaction as an intervening variable. Primary data collection uses survey methods. The results of the study are that product quality has a significant effect on consumer satisfaction in Kampoeng Batik Laweyan Solo. Promotion has a significant effect on consumer satisfaction in Kampoeng Batik Laweyan Solo. Price has a significant effect on consumer satisfaction in Kampoeng Batik Laweyan Solo. Product quality has a significant effect on consumer loyalty in Kampoeng Batik Laweyan Solo. Promotion has a significant effect on consumer loyalty in Kampoeng Batik Laweyan Solo. Price has a significant effect on consumer loyalty in Kampoeng Batik Laweyan Solo. Product quality, promotions and prices have a significant effect on customer loyalty with customer satisfaction Kampoeng Batik Laweyan Solo as an intervening variable

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	product quality, price, promotion, loyalty, customer satisfaction
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	HELMA NURUL HALIMAH
Date Deposited:	13 Nov 2020 14:19
Last Modified:	13 Nov 2020 14:19
URI:	http://eprints.ums.ac.id/id/eprint/87221

Actions (login required)

View Item