Nurjanah, Ayu and , Dr. Anton Agus Setyawan, S.E., M.Si (2020) Pengaruh Faktor Penerimaan Teknologi dan Kualitas Pelayanan Website terhadap Loyalitas Konsumen dengan Kepuasan Konsumen Sebagai Variabel Intervening (Studi Kasus pada Konsumen E-Commerce di Indonesia ). Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](http://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Naskah Publikasi)
NASPUB.pdf Download (782kB) |
|
PDF (Halaman Depan)
HALAMAN DEPAN.pdf Download (708kB) |
|
PDF (Bab I)
BAB I.pdf Download (162kB) |
|
PDF (Bab II)
BAB II.pdf Restricted to Repository staff only Download (301kB) |
|
PDF (Bab III)
BAB III.pdf Restricted to Repository staff only Download (490kB) |
|
PDF (Bab IV)
BAB IV.pdf Restricted to Repository staff only Download (341kB) |
|
PDF (Bab V)
BAB V.pdf Restricted to Repository staff only Download (172kB) |
|
PDF (Daftar Pustaka)
DAFTAR PUSTAKA.pdf Download (326kB) |
|
PDF (Lampiran)
LAMPIRAN.pdf Restricted to Repository staff only Download (294kB) |
|
PDF (Pernyataan Publikasi)
PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (281kB) |
Abstract
The purpose of this study was to determine the effect of technology acceptance factors and website service quality on loyalty with customer satisfaction as an intervening variable on consumers who use e-commerce in Indonesia. Researchers hope that the results of this study will be useful for e-commerce companies as a material consideration in determining and compiling company policies based on the results of this study taken from e-commerce consumers. This research uses multiple analysis data analysis path analysis. This research is quantitative with primary data sources with data collection techniques using a questionnaire or questionnaire with a Likert scale. The population in this study is all consumers who have purchased products in e-commerce in Indonesia. While the sample in this study were taken as many as 148 respondents using a nonprobability sampling technique with the type of judgment sampling. The results of this study are Technology Acceptance Factors and Website Service Quality partially positive and significant effect on Consumer Satisfaction. While Consumer Satisfaction partially has a positive and significant effect on Consumer Loyalty.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | technology acceptance model (TAM), E-serve quality, satisfaction, and loyalty |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | AYU NURJANAH |
| Date Deposited: | 08 Oct 2020 01:53 |
| Last Modified: | 08 Oct 2020 01:53 |
| URI: | http://eprints.ums.ac.id/id/eprint/86315 |
Actions (login required)
 |
View Item |
