Indah Ariyantini, Ryry and , Drs. Mohammad Amir, M.Si, Psikolog (2020) Hubungan Kualitas Produk dan Promosi Melalui Media Sosial Instagram dengan Minat Membeli Produk Kosmetik Merek Make Over pada Mahasiswi Fakultas Psikologi Universitas Muhammadiyah Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Cosmetics are already familiar to Indonesian women, the prices are diverse and easily found to be the reason anyone can use cosmetic products, as well as the students to support their appearance. Based on a survey conducted, the interest in buying Make Over brand cosmetic products in Psychology University Muhammdiyah University Surakarta students was at a low level. Interest in buying can arise if the quality of the products offered and also carry out promotions through social media. This study aims to determine the relationship between buying interest with product quality and promotion through Instagram social media. The hypothesis is that there is a positive relationship between buying interest with product quality and promotion through Instagram social media. The method of data collection uses a quantitative approach with a measuring instrument of interest in buying scale, product quality scale, promotion scale through social media Instagram with research subjects totaling 124 female students. While the data analysis was performed by multiple regression analysis using SPSS for 20 windows. Based on the results of data analysis, the statistical R value = 0,615 with sig.p = 0,000, which means there is a very significant positive relationship between product quality and promotion through social media Instagram with buying interest; Sig value. (1-tailed) product quality of 0,000 with a product quality correlation coefficient of 0.608 and promotion through social media Instagram 0.447, proving that there is a very significant positive relationship between buying interest with product quality and promotion through social media Instagram.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Interest in buying, product quality, promotion through social media Instagram. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Psikologi > Psikologi |
| Depositing User: | RYRY INDAH ARIYANTINI |
| Date Deposited: | 25 Aug 2020 01:46 |
| Last Modified: | 25 Aug 2020 01:46 |
| URI: | http://eprints.ums.ac.id/id/eprint/85567 |
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