Analisis Pengaruh Online Consumer Review Di Youtube, Kualitas Produk, Dan Citra Merek Terhadap Keputusan Pembelian Smartphone Merek Samsung Di Solo Raya

Azmi, Mohamad Fadli and , Drs. Moechammad Nasir, M.M.) (2020) Analisis Pengaruh Online Consumer Review Di Youtube, Kualitas Produk, Dan Citra Merek Terhadap Keputusan Pembelian Smartphone Merek Samsung Di Solo Raya. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (857kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (648kB)
	PDF (Bab I) BAB 1.pdf Download (220kB)
	PDF (Bab II) BAB 2.pdf Restricted to Repository staff only Download (242kB) | Request a copy
	PDF (Bab III) BAB 3.pdf Restricted to Repository staff only Download (168kB) | Request a copy
	PDF (Bab IV) BAB 4.pdf Restricted to Repository staff only Download (222kB) | Request a copy
	PDF (Bab V) BAB 5.pdf Restricted to Repository staff only Download (88kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (88kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (411kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (186kB) | Request a copy

Abstract

The purpose of this research is to find out and analyze that there is an influence of Online consumer review on Youtube on the decision to buy Samsung smartphone in Solo Raya. To find out and analyze that there is an effect of product quality on purchasing decisions of Samsung brand smartphones in Solo Raya. To find out and analyze that there is an influence of brand image on the decision to purchase Samsung smartphone in Solo Raya. To find out and analyze that there is an influence of Online consumer review on Youtube, product quality, and brand image on the decision to purchase Samsung smartphone in Solo Raya. The population in this study were all people in the city of Solo and surrounding areas who had bought a Samsung brand smartphone or who had the intention to buy a Samsung brand smartphone in the near future with a total of 267 respondents. The results of the analysis of the study showed that online consumer review on YouTube, product quality, and brand image had a positive and significant effect on purchasing decisions of Samsung smartphone brands in Solo Raya. It is recommended in further research to add other independent variables that influence the level of purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Online consumer review on Youtube, product quality, brand image, and purchasing decisions
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MOHAMAD FADLI AZMI
Date Deposited:	18 Aug 2020 01:47
Last Modified:	18 Aug 2020 01:47
URI:	http://eprints.ums.ac.id/id/eprint/85042

Actions (login required)

View Item