Dimensi Pelayanan Dan Strategi Hubungan Pelanggan Pada Kasus Bank X

Kusuma, Angga Braja and , Anton Agus Setyawan, SE., M.Si., (2020) Dimensi Pelayanan Dan Strategi Hubungan Pelanggan Pada Kasus Bank X. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Abstract This observation aims to analyze the effect of Service Dimensions and Customer Relations Strategy on Customer Loyalty in the case of Bank X in the city of Surakarta. This observation is an observation of office performance at Bank X during the activities of the Batch 2 Year 2019 Certified Student Internship Program in the form of an Internship Report. Data collection was carried out with the guidance of the field supervisor, the direction of the campus supervisor, performance observations, direct performance, and study literature to support the theory. The internship began in August 2019 until January 2020 with the scope of the assignment being in the Office of PT Bank X Area Solo Region VII Java 2. The results of these observations indicate that the Service Dimension and Customer Relations Strategy have a positive and significant effect on Customer Loyalty in the case of Bank X proven by PT Bank X was able to maintain the title of "The Best Bank in Service Excellence" for more than 7 (seven) consecutive years through Marketing Research Indonesia (MRI) and maintain the title as "The Most Trusted Company" for more than 7 (seven) consecutive years participated through the Indonesia Institute for Corporate Governance (IICG). Keywords: Service Dimensions, Customer Relations Strategy, Customer Loyalty

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Dimensi Pelayanan, Strategi Hubungan Pelanggan, Loyalitas Pelanggan
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ANGGA BRAJA KUSUMA
Date Deposited:	21 Aug 2020 02:19
Last Modified:	21 Aug 2020 02:33
URI:	http://eprints.ums.ac.id/id/eprint/85013

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