Pengaruh Orientasi Dan Kepercayaan Belanja Terhadap Minat Beli Secara Online Pada Toko “SHOPEE”

Nurhidayah, Luluk and , Drs. Sabar Narimo, MM, M.Pd. (2020) Pengaruh Orientasi Dan Kepercayaan Belanja Terhadap Minat Beli Secara Online Pada Toko “SHOPEE”. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study is: to determine the effect of shopping orientation on online buying interest, to know the influence of the level of trust towards online buying interest, and to know the effect of shopping orientation and shopping confidence on online buying interest in Shopee stores. This type of research is quantitative with multiple linear regression design. The population in this study were 276 students. Samples taken were 163 students. Data collection techniques using a questionnaire. Regression analysis results obtained Y = 9,901 0,415 X1 0,409 X2. Hypothesis test results are (1) there is an influence of shopping orientation on online buying interest in Shopee stores. Obtained tcount > ttable (7,192 > 1,974) and significant value of tcount X1 of 0,000 < 0.05 with a relative contribution of 58.6% and an effective contribution of 29,2%. (2) there is an influence of shopping trust on online buying interest in Shopee stores. Obtained tcount > ttable (5,568 > 1,974) and the significant level of tcount X2 is 0,000 < 0,05 with a relative contribution of 41,4% with an effective contribution of 20,6%. (3) there is an influence of shopping orientation and shopping confidence on online buying interest in Shopee stores. Based on the simultaneous test (F) it is known that Fcount > Ftable (79,388 > 3,06) and a significant Fcount value of 0,000 < 0,05 with a determination coefficient (R2) of 0,498 indicating that the magnitude of the influence of financial literacy and the social environment on student pocket money management amounted to 49,8%.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Orientasi Belanja, Kepercayaan Belanja, Minat Beli Online
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	LULUK NURHIDAYAH
Date Deposited:	11 Aug 2020 03:44
Last Modified:	11 Aug 2020 03:44
URI:	http://eprints.ums.ac.id/id/eprint/84421

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