Pengaruh Kualitas Produk, Daya Tarik Iklan dan Persepsi Harga Terhadap Minat Beli Konsumen pada Produk Sepatu Nike

Kensha Kurnia Ramadhan, Dendy and -, Lukman Hakim, S.E., M.Si. (2020) Pengaruh Kualitas Produk, Daya Tarik Iklan dan Persepsi Harga Terhadap Minat Beli Konsumen pada Produk Sepatu Nike. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of product quality, ad appeal, and price perception on consumer buying interest in the Greater Solo community who are interested in buying Nike shoes. In this study, a sample of 100 people were taken at random, namely people who do not yet have Nike shoes, but who want to buy Nike shoes in Solo Raya. This research method uses purposive sampling and the data used are primary data in the form of questionnaires. The method of data analysis is multiple linear analysis. The results showed that product quality has a significant effect on consumer buying interest, ad appeal has a significant effect on consumer buying interest, price perception has a significant effect on consumer buying interest. The coefficient of determination or R2 shows the percentage of influence of all independent variables namely product quality, attractiveness of advertisements, and price perceptions on the dependent variable of customer satisfaction

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product Quality, Ad Attractiveness, Price Perception, Purchase Interest Consumer
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DENDY KENSHA KURNIA RAMADHAN
Date Deposited:	10 Aug 2020 05:46
Last Modified:	10 Aug 2020 05:46
URI:	http://eprints.ums.ac.id/id/eprint/84402

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