Pengaruh Kepercayaan, Kualitas Layanan, dan Persepsi Nilai Terhadap Kepuasan Konsumen (Pada Mahasiswa Pengguna Handphone Xiaomi di Universitas Muhammadiyah Surakarta)

Diantoro, Andi and , Zulfa Irawati, S.E., M.Si. (2020) Pengaruh Kepercayaan, Kualitas Layanan, dan Persepsi Nilai Terhadap Kepuasan Konsumen (Pada Mahasiswa Pengguna Handphone Xiaomi di Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of trust, service quality, and perceived value on consumer satisfaction among students of Xiaomi mobile users at the Muhammadiyah University of Surakarta. In this study used a sample of 107 students taken at random, namely consumers of Xiaomi brand mobile products at the Muhammadiyah University, Surakarta. The research method uses purposive sampling and the data used are primary data in the form of questionnaires. The data analysis method is multiple linear regression analysis. The results showed that trust has a significant effect on customer satisfaction, service quality has a significant effect on customer satisfaction, perceived value has a significant effect on customer satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Trust, Service Quality, Value Perception, Customer Satisfaction
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ANDI DIANTORO
Date Deposited:	10 Aug 2020 03:20
Last Modified:	10 Aug 2020 03:20
URI:	http://eprints.ums.ac.id/id/eprint/84401

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