Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Produk VIA Media Sosial Di Soloraya

Pahalani, Ainun and , Drs. Moechammad Nasir, M.M. (2020) Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Produk VIA Media Sosial Di Soloraya. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this research is to annul the factors that influence Lifestyle, Product Variation, Convenience of Purchasing Decisions. The results of this study are expected to be a guideline for determining the steps to be taken in purchasing products via social media by considering Lifestyle, Product Variation, and Convenience of Purchasing Decisions. This type of research uses quantitative research and is in the form of primary data. The population in this study are all consumers who purchase products through social media at Soloraya, while the sampling technique is using the purposive sampling method that is 100 respondents with criteria for social media users and can use social media to purchase products at Soloraya. This research uses SmartPLS 3.0 data analysis method. Based on the results of this study it can be concluded that 1) Lifestyle variables have a significant positive effect on product purchasing decisions via social media at Soloraya. 2) Variable product variations have a significant positive effect on product purchasing decisions via social media at Soloraya. 3) The comfort variable has a significant positive effect on product purchasing decisions via social media at Soloraya.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Lifestyle, Product Variation, Convenience, Purchasing Decisions
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	AINUN PAHALANI
Date Deposited:	07 Aug 2020 03:19
Last Modified:	07 Aug 2020 03:19
URI:	http://eprints.ums.ac.id/id/eprint/84159

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