Pengaruh harga, kualitas produk, dan kualitas pelayanan terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening (studi kasus pada richeese factory solo)

Mubarok, Farah Hilmi and -, Nur Achmad., SE., M.Si (2020) Pengaruh harga, kualitas produk, dan kualitas pelayanan terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening (studi kasus pada richeese factory solo). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of price, product quality, and service quality on customer loyalty with customer satisfaction as an intervening variable. The population in this study is Richeese Factory Solo consumers. The sampling technique was purposive sampling with a sample of 105 respondents. Data collection techniques in this study used primary and secondary questionnaire data. Data analysis using path analysis. The results of the analysis showed that the price had a significant positive effect on satisfaction, the price had a significant positive effect on loyalty, satisfaction had a significant positive effect on loyalty, service quality had a significant positive effect on satisfaction, service quality had no effect on loyalty, product quality had a significant positive effect on satisfaction, quality the product has no effect on loyalty, the price has a significant positive effect on loyalty through satisfaction, product quality has a significant positive effect through satisfaction, and service quality has a significant positive effect through satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Price, Product Quality, Service Quality, Loyalty, Satisfaction.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FARAH HILMI MUBAROK
Date Deposited:	07 Aug 2020 05:57
Last Modified:	07 Aug 2020 05:57
URI:	http://eprints.ums.ac.id/id/eprint/84106

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