Riset Daya Tarik Loyalitas Pelanggan

Adi Pamungkas, Ferianto and , Dr. Edy Purwo Saputro, S.E,. M.Si (2020) Riset Daya Tarik Loyalitas Pelanggan. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Xiaomi is an electronics company that designs, develops, sells smartphones, and other electronic devices for its customers. This study aims to analyze the effect of product quality and price on customer loyalty by surveying students of Xiaomi brand mobile users in the city of Surakarta. The data collection technique used in this study was a questionnaire. Samples were selected using non-probability sampling techniques. Respondents in this study are students of Muhammadiyah University of Surakarta who have used Xiaomi mobile phones with 100 respondents using the influence of independent and dependent variables. The results prove that the hypothesis of product quality and price simultaneously influences customer loyalty (accepted). The second hypothesis of product quality has a positive and significant effect on customer loyalty (accepted). The third hypothesis of prices has a positive and significant effect on customer loyalty (accepted). The coefficient of determination test results states that the three independent variables have an effect of 51.5% on Customer Loyalty. Xiaomi company is expected to improve the performance and operating system of product quality and make products according to prices that can make customer loyalty increase.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	product quality, price, and customer loyalty.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FERIANTO ADI PAMUNGKAS
Date Deposited:	25 Jul 2020 04:16
Last Modified:	25 Jul 2020 04:16
URI:	http://eprints.ums.ac.id/id/eprint/83739

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