Unik Hidayati, Martina and -, Dra. W. Mukharomah, M.M (2020) Analisis Faktor-Faktor yang Mempengaruhi Minat Penggunaan E-Money Menggunakan Model Modifikasi Unified Theory Of Acceptance And Use Technology 2 (UTAUT2) (Studi pada Pengguna GoPay di Soloraya). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Gopay is one e-money issued by PT. Karya Karya Anak Bangsa through the Gojek application. This study aims to provide empirical evidence of the influence of performance expentancy, effort expentancy, social influences, facilitating conditions, hedonic motivation on the behavioral intention in using GoPay among the Soloraya community. This sample was taken with a purposive sampling method totaling 100 respondents. The type of data taken in this study is primary data in the form of an online questionnaire.The method used in this study is a quantitative research method with data analysis techniques using (1) test instruments (validity and reliability tests), (2) classic assumption tests (normality, multicollinearity, heteoskedasticity), and (3) hypothesis testing (regression multiple linear analysis, t test, F test, and R2) with the Statistical Product and Service Solution (SPSS) application . The results obtained from the data analysis show that the variables of performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivations significantly behavioral intention GoPay.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | UTAUT2, Performance Expentancy, Effort Expentancy, Social Influences, Facilitating Conditions, Hedonic Motivation, Behavioral Intention |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | MARTINA UNIK HIDAYATI |
| Date Deposited: | 21 Jul 2020 02:55 |
| Last Modified: | 21 Jul 2020 02:55 |
| URI: | http://eprints.ums.ac.id/id/eprint/83632 |
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