Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian Di E-Commerce Tokopedia

Dewantoro, Shandy and , Wiyadi,M.M.,Ph.D. (2020) Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian Di E-Commerce Tokopedia. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of product quality, service quality and price on the purchasing decision of Tokedia e-commerce. The population in this study were students at the Muhammadiyah University of Surakarta. Samples taken amounted to 100 students of the University of Muhammadiyah Surakarta who had made purchases at Tokopedia. Data collection methods used were through field studies in the form of a personal questionnaire. The analytical tool used in this study is multiple linear regression. The results obtained from this study have several findings, first the product quality has a positive and significant effect on purchasing decisions, secondly the quality of service has a positive and significant effect on purchasing decisions, the third is the price that has a positive and significant effect on purchasing decisions

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product Quality, Service Quality, Price, E-Commerce and Decision Making.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SHANDY DEWANTORO
Date Deposited:	10 Jul 2020 02:53
Last Modified:	10 Jul 2020 02:53
URI:	http://eprints.ums.ac.id/id/eprint/83275

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