Analisis Pengaruh Atribut Produk, Media Promosi dan Kualitas Pelayanan Terhadap Keputusan Pembelian Produk di Floss Store Solo

Aryanto, Bagas Mukti Aji and , Kussudyarsana, S.E., M.Si., Ph.D. (2020) Analisis Pengaruh Atribut Produk, Media Promosi dan Kualitas Pelayanan Terhadap Keputusan Pembelian Produk di Floss Store Solo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study is to analyze whether there are effects of product attributes, media promotion and service quality on product purchasing decisions at the Solo Floss store. The population in this study were customers in the Solo Floss store, amounting to 100 people. While the sample is a customer at the Solo Floss store, amounting to 100 people. Based on the results of the study note that product attributes have a positive and significant influence on purchasing decisions at the Solo Floss store. Media promotion has a positive and significant influence on purchasing decisions at the Solo Floss store. Service quality has a positive and significant influence on purchasing decisions at the Solo Floss store.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	product attributes, promotion media, service quality and purchasing decisions
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	BAGAS MUKTI AJI ARYANTO
Date Deposited:	26 Feb 2020 07:04
Last Modified:	26 Feb 2020 07:04
URI:	http://eprints.ums.ac.id/id/eprint/81935

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