Analisis Strategi Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) di Kampoeng Batik Laweyan Kota Surakarta

Nurdiyanto, Fendy and , Suranto, S.Pd., M.Pd, (2020) Analisis Strategi Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) di Kampoeng Batik Laweyan Kota Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The aims of this research: (1) find out internal and external factors to develop batik business, (2) formulate strategy analysis for developing batik business, (3) determine priority strategy for applicating batik business. The Policy research uses matrix IFE and EFE for analyzing internal and external factors that influence development of batik business. IFE and EFE factors are found from research result is conducted by 20 entrepreneurs in Kampoeng Batik Laweyan. IFE matrix point is 2898 and EFE matrix 3.009. Then, matrix IE result show the development position in 2 quadrant (grow and build) which is the company doing market penetration, market developing, and product developing. Development business strategy formulating uses SWOT matrix to analyze strength, weakness, chance and threat factors. 2 SWOT matrix result, show that there are eight strategy alternative: increasing national and international e-commerce selling, making own website for selling and branding Batik Laweyan products, applicating online system in financial records for easy monitoring, raising employees competence to create excellent product, upgrading batik quality for competing in global trading, utilizing waste to be re-used as a raw material, improving R&D to anticipate unexpected innovations, and expanding craftsman collaboration to determine competitive prices. Deciding step uses QSPM matrix to ascertain strategy priorities.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Kampoeng batik Laweyan business, IFE, EFE, SWOT, QSPM.
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	FENDY NURDIYANTO
Date Deposited:	26 Feb 2020 06:05
Last Modified:	26 Feb 2020 06:05
URI:	http://eprints.ums.ac.id/id/eprint/81927

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