Analisis Pengaruh Kualitas Pelayanan, Biaya Dan Lokasi Terhadap Kepuasan Pelanggan (Studi Pada Bengkel Iksan Motor Sragen).

SIDIQ, FAJAR and , Drs. Wiyadi, MM, PhD (2020) Analisis Pengaruh Kualitas Pelayanan, Biaya Dan Lokasi Terhadap Kepuasan Pelanggan (Studi Pada Bengkel Iksan Motor Sragen). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to examine the effect of service quality, cost, and location on customer satisfaction of Iksan Motor Sragen Workshop. This research method uses a quantitative approach that uses numerical data. The population of this research is all consumers. The sample used in this study were 100 customers with a purposive sampling method. Data analysis techniques using are (1) instrument test (validity and reliability test), (2) Classical Assumption Test (normality, multicollinearity, heteroscedasticity) and (3) Hypothesis test (multiple linear regression analysis, t test, F test and R2) . The results showed that the t test showed that (1) Service quality had a positive effect on customer satisfaction. (2) Cost has a positive effect on customer satisfaction. (3) Location has a positive effect on customer satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Service quality, Cost, Location and customer satisfaction Performance
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FAJAR SIDIQ
Date Deposited:	25 Feb 2020 10:35
Last Modified:	25 Feb 2020 10:35
URI:	http://eprints.ums.ac.id/id/eprint/81873

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