SIDIQ, FAJAR and , Drs. Wiyadi, MM, PhD (2020) Analisis Pengaruh Kualitas Pelayanan, Biaya Dan Lokasi Terhadap Kepuasan Pelanggan (Studi Pada Bengkel Iksan Motor Sragen). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The purpose of this study was to examine the effect of service quality, cost, and location on customer satisfaction of Iksan Motor Sragen Workshop. This research method uses a quantitative approach that uses numerical data. The population of this research is all consumers. The sample used in this study were 100 customers with a purposive sampling method. Data analysis techniques using are (1) instrument test (validity and reliability test), (2) Classical Assumption Test (normality, multicollinearity, heteroscedasticity) and (3) Hypothesis test (multiple linear regression analysis, t test, F test and R2) . The results showed that the t test showed that (1) Service quality had a positive effect on customer satisfaction. (2) Cost has a positive effect on customer satisfaction. (3) Location has a positive effect on customer satisfaction.
Item Type: | Karya ilmiah (Skripsi) |
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Uncontrolled Keywords: | Service quality, Cost, Location and customer satisfaction Performance |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
Depositing User: | FAJAR SIDIQ |
Date Deposited: | 25 Feb 2020 10:35 |
Last Modified: | 25 Feb 2020 10:35 |
URI: | http://eprints.ums.ac.id/id/eprint/81873 |
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