Hananto, Yogi Tri and , Drs. Kusdiyanto, M.Si (2020) Pengaruh Distribusi, Harga dan Promosi terhadap Volume Penjualan Pakaian Batik di Pasar Klewer Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The purpose of this study is to analyze and empirically prove the effect of distribution on sales volume. Analyze and prove empirically the effect of prices on sales volume. Analyze and prove empirically the effect of promotion on sales volume. The population in this study were Batik buyers at Klewer Market. Samples in the study of buyers who have made online purchases of 32 respondents and secondary data in the form of data from the sale of batik in 2011-2018. Based on the distribution results do not have a significant effect on sales volume. Price has a significant effect on sales volume. Promotion has a significant effect on sales volume.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | distribution, price, promotion and sales volume. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | YOGI TRI HANANTO |
| Date Deposited: | 25 Feb 2020 07:15 |
| Last Modified: | 25 Feb 2020 07:15 |
| URI: | http://eprints.ums.ac.id/id/eprint/81814 |
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