Analisis Pengaruh Store Atmosphere, Pelayanan Ritel, Nilai Hedonik dan Pembelian Impulsif terhadap Keputusan Pembelian (Studi Kasus Konsumen Ace Hardware Solo Paragon)

Husna, Firda Alma and , Ir. Irmawati, S.E.,M.Si. (2020) Analisis Pengaruh Store Atmosphere, Pelayanan Ritel, Nilai Hedonik dan Pembelian Impulsif terhadap Keputusan Pembelian (Studi Kasus Konsumen Ace Hardware Solo Paragon). Skripsi thesis, Universitas Muhammadiyah Surakarta.

BACA FULLTEXT
[img] PDF (Naskah Publikasi)
np firda (Mnj).pdf
Download (702kB)
[img] PDF (Halaman Depan)
HALAMAN DEPAN.pdf
Download (938kB)
[img] PDF (Bab I)
BAB I.pdf
Download (214kB)
[img] PDF (Bab II)
BAB II.pdf
Restricted to Repository staff only
Download (290kB)
[img] PDF (Bab III)
BAB III.pdf
Restricted to Repository staff only
Download (335kB)
[img] PDF (Bab IV)
BAB IV.pdf
Restricted to Repository staff only
Download (244kB)
[img] PDF (Bab V)
BAB V.pdf
Restricted to Repository staff only
Download (91kB)
[img] PDF (Daftar Pustaka)
DAFTAR PUSTAKA.pdf
Download (9kB)
[img] PDF (Lampiran)
LAMPIRAN.pdf
Restricted to Repository staff only
Download (420kB)
[img] PDF (Pernyataan Publikasi)
PERNYATAAN PUBLIKASI.pdf
Restricted to Repository staff only
Download (531kB)

Abstract

This study aims to analyze the Store Atmosphere, Retail Services, Hedonic Value and impulsive purchases of Purchasing Decisions (Case Study of Ace Hardware consumers). The sample in this study amounted to 100 Ace Hardware consumer respondents for data collection using questionnaires. Data analysis techniques using multiple linear regression analysis. The results of this study indicate that: Store Atmosphere, Retail Services, Hedonic Value and Impulsive Purchasing on Purchasing Decisions (Case Study of Ace Hardware consumers). The results of this study indicate that there is a significant influence of store atmosphere on purchasing decisions; there is a significant influence of retail services on purchasing decisions; there is a significant influence of hedonic value on purchasing decisions; there is a significant influence on impulsive buying on purchasing decisions

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Store Atmosphere, Retail Services, Hedonic Value, Impulsive Purchasing, Purchasing Decisions.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: FIRDA ALMA HUSNA
Date Deposited: 26 Feb 2020 04:35
Last Modified: 26 Feb 2020 04:35
URI: http://eprints.ums.ac.id/id/eprint/81688

Actions (login required)

View Item View Item
UMS ETD-db is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.