Pengaruh Penerimaan Teknologi, Kualitas Pelayanan Website, Dan Kepuasan Terhadap Loyalitas Pada Pembelian Online

Margiyanto, Desyah Puguh and -, Dr. Anton Agus Setyawan, S.E., M.Si (2020) Pengaruh Penerimaan Teknologi, Kualitas Pelayanan Website, Dan Kepuasan Terhadap Loyalitas Pada Pembelian Online. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to analyze the effect of technology acceptance on loyalty on online purchases. To analyze the effect of website service quality on loyalty on online purchases and to analyze the effect of satisfaction on loyalty on online purchases. The population in this study is consumer online shoppers. Samples in the study of buyers who have made purchases online are 170 respondents. Based on the results of this study, technology acceptance variables have a significant effect on online purchase satisfaction. The website service quality variable has a significant effect on online purchase satisfaction. The technology acceptance variable has a significant effect on online purchase loyalty. The website service quality variable has a significant effect on online purchase loyalty.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Website Service Quality, Satisfaction and Purchasing Decisions, Acceptance of services
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DESYAH PUGUH MARGIYANTO
Date Deposited:	20 Feb 2020 07:00
Last Modified:	20 Feb 2020 07:00
URI:	http://eprints.ums.ac.id/id/eprint/81266

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