Pengambilan Keputusan pada Remaja terhadap Pembelian Produk yang Ditawarkan Online

Yusriqawati, Ayudhian Reivhany and , Dr. Wiwien Dinar Pratisti, M.si Psi (2019) Pengambilan Keputusan pada Remaja terhadap Pembelian Produk yang Ditawarkan Online. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Abstract Decision on purchase is a decision in making a selection of an act of buying consisting of two or more with alternative choices. The aim is to find out and describe teenagers' decision-making about the products offered online. The approach used is qualitative and data is taken by interview and documentation. This study uses Snowball Sampling sampling, namely 5 techniques of informants who have criteria in the economic faculties ± 20 years old, psychology faculty aged 21 years, accounting teacher faculty aged ± 20 years, Indonesian teacher training faculties ± 21 years old, faculty of economics aged ± 21 years. The results of research on decision making in adolescents for products offered online, among them is that the average subject is a product user from an online shop. The results show that the subject is an online shop user. This is because the informant will buy the product if it is trusted and desired. research shows that informants are looking for makeup products. Informants are interested in product reviews made in China, because it is good and many people use it. There are some informants who also like Korean makeup products because they match their skin. Informants look at reviews to compare the quality of products to be purchased. Informants buy products online as much as 61.1% 1-2 times a month, 11.1% 1-2 times a week, 25.9% 1-2 times a day or a few moments. Informants in the decision to buy an online product as many as 87% said they did not experience problems and 13% said they had experienced problems. This shows that the dominant subject never experienced problems. Keywords: online product buying factors, online product buying decisions

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	online product buying factors, online product buying decisions
Subjects:	B Philosophy. Psychology. Religion > BF Psychology
Divisions:	Fakultas Psikologi > Psikologi
Depositing User:	AYUDHIAN REIVHANY YUSRIQAWATI
Date Deposited:	27 Nov 2019 04:08
Last Modified:	27 Nov 2019 04:08
URI:	http://eprints.ums.ac.id/id/eprint/79568

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