Pengaruh Desain Produk, Persepsi Harga Dan Kualitas Produk Terhadap Minat Beli Konsumen Sepatu Adidas di Surakarta

Prasetiya, Prasetiya and -, Ihwan Susila, SE, M. Si, Ph.D (2019) Pengaruh Desain Produk, Persepsi Harga Dan Kualitas Produk Terhadap Minat Beli Konsumen Sepatu Adidas di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to analyze the effect of product design on consumer buying interest in Adidas Original Shoes in Surakarta. To analyze the effect of price perception on consumer buying interest in Adidas Original Shoes in Surakarta. To analyze the effect of product quality on consumer buying interest in Adidas Original Shoes in Surakarta. The population in this study were consumers and users of Adidas shoes while the sample used was 153 respondents. Based on the results of this study prove that product design has a positive and significant influence on buying interest. Prices have a positive and significant influence on buying interest. Product quality has a positive and significant influence on buying interest while simultaneously product design variables, price and product quality simultaneously influence buying interest

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product Design, Price Perception, Product Quality and Purchase Interest
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PRASETIYA
Date Deposited:	22 Nov 2019 06:48
Last Modified:	22 Nov 2019 06:48
URI:	http://eprints.ums.ac.id/id/eprint/79417

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