Analisis Kepercayaan Sebagai Variabel Moderating Pada Pengaruh Persepsi Risiko Terhadap Keputusan Pembelian Secara Daring Di Tokopedia (Studi Kasus Mahasiswa Universitas Muhammadiyah Surakarta)

Agape, Nella and , Dr. Rini Kuswati, S.E., M.Si (2019) Analisis Kepercayaan Sebagai Variabel Moderating Pada Pengaruh Persepsi Risiko Terhadap Keputusan Pembelian Secara Daring Di Tokopedia (Studi Kasus Mahasiswa Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (923kB)
	PDF (Halaman Depan) Halaman Depan.pdf Download (681kB)
	PDF (Bab I) BAB I.pdf Download (232kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (243kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (259kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (263kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (16kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (128kB)
	PDF (Lampiran) LAMPIRAN.PDF Restricted to Repository staff only Download (237kB) | Request a copy
	PDF (Pernyataan Publikasi Ilmiah) Surat Pernyataan Naskah Publikasi Ilmiah.pdf Restricted to Repository staff only Download (14MB) | Request a copy

Abstract

This study aims to determine and analyze trust as a moderation variable on the effect of risk perception on online purchasing decisions in Tokopedia. This study uses primary data by distributing questionnaires to respondents, namely students of the University of Muhammadiyah Surakarta, totaling 130 students. Sampling is done using the Non-Probability Sampling method and the sampling technique using Purposive Sampling. The analysis in this study used a moderation regression analasis test. The results of this study indicate that risk perception has a negative and significant effect, trust has a positive and significant effect, and the interaction between risk perception and trust as a moderating variable has a significant negative effect, with a coefficient of determination (Adjusted R Square) of 0.164 which means that together independent variables explain the purchase decision by 16.4%, while the remaining 83.6% is influenced by other variables.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Risk Perception, Trust, Purchase Decision, Moderating
Subjects:	H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NELLA AGAPE
Date Deposited:	22 Nov 2019 05:58
Last Modified:	22 Nov 2019 05:58
URI:	http://eprints.ums.ac.id/id/eprint/79414

Actions (login required)

View Item