Pengaruh Kualitas Pelayanan, Kepercayaan Dan Religious Commitmen Terhadap Loyalitas Pelanggan Pada Bank Bni Syariah Surakarta

Putra, Novarizal Pratama and -, Dr. Syamsudin, MM and -, Dr. Muzakar Isa, S.E., M.Si (2019) Pengaruh Kualitas Pelayanan, Kepercayaan Dan Religious Commitmen Terhadap Loyalitas Pelanggan Pada Bank Bni Syariah Surakarta. Thesis thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of service quality, trust and religious commitment to customer loyalty at Bni Syariah Surakarta Bank. The sample in this study amounted to 98 employees of Bni Syariah Surakarta Bank using a questionnaire for data collection. The sampling technique is a non probability sampling method. Data analysis techniques using multiple linear regression analysis. The results of this study indicate that: Service quality, trust and commitment religiosity have a significant influence on customer loyalty

Item Type: Karya ilmiah (Thesis)
Uncontrolled Keywords: service quality, trust and religious commitment, customer loyalty
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Pasca Sarjana > Magister Manajemen
Depositing User: Unnamed user with username p100160101
Date Deposited: 23 Nov 2019 06:35
Last Modified: 23 Nov 2019 06:35
URI: http://eprints.ums.ac.id/id/eprint/79293

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