Putra, Novarizal Pratama and -, Dr. Syamsudin, MM and -, Dr. Muzakar Isa, S.E., M.Si (2019) Pengaruh Kualitas Pelayanan, Kepercayaan Dan Religious Commitmen Terhadap Loyalitas Pelanggan Pada Bank Bni Syariah Surakarta. Thesis thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to analyze the influence of service quality, trust and religious commitment to customer loyalty at Bni Syariah Surakarta Bank. The sample in this study amounted to 98 employees of Bni Syariah Surakarta Bank using a questionnaire for data collection. The sampling technique is a non probability sampling method. Data analysis techniques using multiple linear regression analysis. The results of this study indicate that: Service quality, trust and commitment religiosity have a significant influence on customer loyalty
Item Type: | Karya ilmiah (Thesis) |
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Uncontrolled Keywords: | service quality, trust and religious commitment, customer loyalty |
Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
Divisions: | Fakultas Pasca Sarjana > Magister Manajemen |
Depositing User: | Unnamed user with username p100160101 |
Date Deposited: | 23 Nov 2019 06:35 |
Last Modified: | 23 Nov 2019 06:35 |
URI: | http://eprints.ums.ac.id/id/eprint/79293 |
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