Analisis Pengaruh Citra Destinasi, Wom (Word Of Mouth), Promosi Dan Daya Tarik Terhadap Keputusan Berkunjung Dengan Kepuasan Wisatawan Sebagai Variabel Intervening

Musthofa, Fuat and , Dr Muzakar Isa, Se., M.Si (2019) Analisis Pengaruh Citra Destinasi, Wom (Word Of Mouth), Promosi Dan Daya Tarik Terhadap Keputusan Berkunjung Dengan Kepuasan Wisatawan Sebagai Variabel Intervening. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this research is to determine the effect of destination image variables, WOM (Word of Mouth) promotion and attractiveness towards visiting decisions with tourist satisfaction. This research was conducted in the tourism object of Mount Kemukus Sragen. Samples taken in the study were 100 respondents, which then after being analyzed collected 96 decent respondents. The results found that: (1) destination image has a positive and not significant effect on tourist satisfaction with a probability value of 0.504> 0.05, (2) Word of Mouth has a positive and not significant effect on tourist satisfaction with a probability value of 0.119> 0.05, (3) promotion has a positive and not significant effect on tourist satisfaction with a probability value of 0.133> 0.05, (4) Attractiveness has a positive and not significant effect on tourist satisfaction with a probability value of 0.094> 0.05, (5) tourist satisfaction has a positive effect and significant to the decision of visiting with a probability value of 0.003 <0.05, (6) destination image has a positive and significant effect on the decision of visiting with a probability value of 0.002 <0.05, (7) word of mouth has a positive and not significant effect on a decision to visit with probability value 0.200> 0.05, (8) promotion has a positive and not significant effect on the decision to visit with a value of p robability 0.225> 0.05, (9) attractiveness has a positive and significant effect on visiting decisions with a probability value of 0.025 <0.05, (10) there is no influence between destination image, word of mouth, promotion and attractiveness on visiting decisions through tourist satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Citra Destinasi, Word of Mouth, Promosi, Daya Tarik, Keputusan Berkunjung
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FUAT MUSTHOFA
Date Deposited:	13 Nov 2019 04:28
Last Modified:	13 Nov 2019 04:28
URI:	http://eprints.ums.ac.id/id/eprint/78415

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