Analisis Tingkat Penjualan Sablon Kaos Ditinjau dari Kualitas Pelayanan dan Kualitas Produk pada CV. Rockaballer Tahun 2017/2018

Pratama, Moh Tiar Arif and , Drs. Muhammad Yahya, M.Si (2019) Analisis Tingkat Penjualan Sablon Kaos Ditinjau dari Kualitas Pelayanan dan Kualitas Produk pada CV. Rockaballer Tahun 2017/2018. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this research are: (1) Level of sales interms of service quality (2) Level of sales in terms of product quality (3) level of sales in terms of service quality and product quality. The tipe of research used in quantitative. The design of this study used a survey. The population in this study is 75 consumers CV. Rockaballer, the 63 customers were taken for sampling based on proportional random sampling method. The data collection technique using questionnaires that have been tested for the validity and reliability. Data analysis techniques used are t test, f test, coefficient of determination, multiple linier regression analysis, effective donation and relative donattions. The result research are: 1) the significant influence between the level of sales on service quality reviewed based on t test obtained from the value of t arithmetic > t table is 4,403 > 2,000, and effective contribution (se) of 41,65%. 2) the significant influence between the level of sales on product quality reviewed based on t test obtained from the value of t arithmetic > t table is 4,086 > 2,000, and effective contribution (se) of 38,37%. There is a significant influence between of sevice quality and product quality on the level of sales choose achivement based on f test known f arithmetic > f table is 120,372 > 3,081 with coefficient of determination (R2) equal to 80% whereas the remaining 20% is influenced by other variable of this study. Keywords: level of value, service quality, product quality.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Tingkat Penjualan, Kualitas Pelayanan, Kualitas Produk
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	MOH TIAR ARIF PRATAMA
Date Deposited:	04 Oct 2019 11:42
Last Modified:	04 Oct 2019 11:42
URI:	http://eprints.ums.ac.id/id/eprint/77871

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