Faktor Keputusan Pembelian pada Sepatu Converse

Putri, Salma Novika and , Dr. Edy Purwo Saputro, S.E., M.Si. (2019) Faktor Keputusan Pembelian pada Sepatu Converse. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the influence of prices, the influence of product quality on purchasing decisions This type of research uses quantitative. The population in this study were Muhammadiyah University Surakarta Students. The number of samples taken in this study were 104 respondents. The data analysis technique uses validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, determination coefficient test (R2), F test, regression coefficient and T test. The results of this study point to product price and quality variables and answer purchasing questions of 55.1% and the remaining 44.9% is discussed by other variables not accepted. Based on the results of the research obtained Price has a positive and significant influence on purchasing decisions, Product quality that is positive and significant for purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	price, product quality, purchasing decision
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SALMA NOVIKA PUTRI
Date Deposited:	23 Aug 2019 07:55
Last Modified:	23 Aug 2019 07:55
URI:	http://eprints.ums.ac.id/id/eprint/76942

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