Denaswara, Deasty and , Jati Waskito, S.E., M.Si. (2019) Pengaruh Brand Image, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Iphone (Studi pada Mahasiswa di Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to analyze the influence of brand image, product quality and price on purchasing decisions. The sample in this study amounted to 100 IPHONE users using a questionnaire for data collection. The sampling technique is a non probability sampling method. The data analysis technique uses multiple linear regression. The results of this study indicate that: brand image and price have a significant influence on purchasing decisions, product quality does not have a significant influence on purchasing decisions.
Item Type: | Karya ilmiah (Skripsi) |
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Uncontrolled Keywords: | brand image, product quality, price and purchasing decision |
Subjects: | H Social Sciences > H Social Sciences (General) |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
Depositing User: | DEASTY DENASWARA |
Date Deposited: | 23 Aug 2019 01:33 |
Last Modified: | 23 Aug 2019 01:33 |
URI: | http://eprints.ums.ac.id/id/eprint/76865 |
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