Pengaruh Brand Image, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Iphone (Studi pada Mahasiswa di Universitas Muhammadiyah Surakarta)

Denaswara, Deasty and , Jati Waskito, S.E., M.Si. (2019) Pengaruh Brand Image, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Iphone (Studi pada Mahasiswa di Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of brand image, product quality and price on purchasing decisions. The sample in this study amounted to 100 IPHONE users using a questionnaire for data collection. The sampling technique is a non probability sampling method. The data analysis technique uses multiple linear regression. The results of this study indicate that: brand image and price have a significant influence on purchasing decisions, product quality does not have a significant influence on purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	brand image, product quality, price and purchasing decision
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DEASTY DENASWARA
Date Deposited:	23 Aug 2019 01:33
Last Modified:	23 Aug 2019 01:33
URI:	http://eprints.ums.ac.id/id/eprint/76865

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